Do you know what it takes to create a great website to promote your products or service? There are a few key ingredients that a great website must have in order to attract the clients and customers to your website. These key points are a personal connection, fluidity, and ease-of-use, it must have the nuts and bolts to keep your website visual for search engines and clients to find and, lastly it must be kept safe.
Firstly, your website must be visually appealing and it must create an emotional response from the prospective client. If a customer feels no attraction to your website, you are missing out on a potential new lead. Pictures and your ‘About’ page draw people into your story. Write true-to-you, that is, be yourself and let your personality show through your art and narrative. Make sure there is emotion behind your website.
Secondly, the website must be easily accessed and must be easy to navigate around in. A clear outline, when creating your website will make navigating the pages easier. We are busy people and when we read, browse or scan, we do it in the blink of an eye. Therefore, proper and correct links are a must for your website. Pictures need to load fast so that our eye can pick up the emotional response from it quickly. Have you visited a website on your mobile device and been frustrated by the lack of mobility it actually gave you? Most people use mobile devices over desktop computers so make sure your website is keeping up with the times.
There are several tools out there that are a must-have when setting up or maintaining your website. Search Engine Optimizers (SEO’s) ensure that your information can flow across the many miles of data without being lost along the way. Links to your Social Media accounts are a great way to connect. Setting up that connection to your on-line world opens up a network of new contacts. Make sure the connections are flowing both ways by advertising your website on your social media platforms. There are many plug-ins and built-in features to many websites to make sure the search engine’s fingers or ‘spiders’ can quickly find and categorize your data so you can move up the search listings for your product or service. We all want to create a website that shows up on Page 1 on an internet search. Be Number 1!
And lastly, you need to keep your website safe from hackers or computer glitches. Changing your administration password is the first line of defense. Make sure you’re equipped with a program or feature that has security that will stop hackers from invading or from spammers trying to fill your inbox with garbage and nonsense. Are you selling products on your website? Make sure that your customers feel safe ordering products when they put their personal information in your cyber-hands. And you may have a few pages of data or you may have hundreds of pages filled with information, products, pictures and customer information. It would be a shame if in the bleep of a computer ping all your information gets swallowed up into the infinite realm of cyberspace. Keep these items safe with a reliable backup system.
Do you have the knowledge to create or build an ideal website? If you need help, Freedom Virtual Assistant is here!
